eMarketing

How can a strong eMarketing program boost your digital marketing strategy?

More intelligent communications = More customer engagement

Real estate customers have a multitude of needs and goals. Ensuring that communications meet their individual needs will improve their value and effectiveness.

Targeted newsletter messages

Targeted messages are more effective for different recipients and some messages are even more effective at different delivery times. Using a segmented customer database and email rules, Agents can set up targeted messages for different segments of their markets.

Have a single view to your customer communications

By combining all customers, including email alerts and customer databases into the overall communications strategy, agents benefit from a more complete picture of the total success rate of agents’ communications.

How can we help?

CAV has developed a full featured eMarketing solution on the Smart Agent Sites platform to combine all prospects and customers into one system. Each campaign can be automated to deliver a tailored communication for each customer type. Agents can deliver more intelligent email alerts and content targeted towards buyers in certain areas or with specific interests.

The eMarketing system is technology agnostic and can be integrated easily into most websites.

The system provides the office:

• Unlimited properties
• Unlimited emails sent
• Unlimited communication campaigns
• Multiple communication layouts to choose from
• Custom look and feel to match your website
• Data synchronisation from multiple sources (website email alerts, CRM, direct entry, upload)